Sendinblue: The Ultimate Guide & Review for Small Businesses

It’s so difficult to choose the best email marketing platform that suits your small business needs these days.

Thousands of new, complex solutions keep popping up every day.

On top of that, the old and trusted marketing platforms are so, so expensive.

To many small business owners, it seems like email marketing was made only for the big boys with the big budgets.



Sendinblue bridges the gap between the big boys and us.

It has made email marketing so affordable that even a bootstrapping start-up in Africa could be able to afford it.

This ultimate guide will give you a clear-cut view on everything you would want to know about Sendinblue, and how it will benefit your business.

Table Of Contents


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What is Sendinblue?

Sendinblue is an all-in-one cloud-based marketing platform that offers:

Sendinblue was formed in 2007 by its current CEO Armand Thiberge and Kapil Sharma in Paris, France where it is headquartered.

It now has offices in:

Sendinblue boasts of over 80 000 users world-wide and counting.

Examples of companies using Sendinblue


Moovjee is a social entrepreneurship company that provides student entrepreneurs with:

Moovjee uses Sendinblue for its marketing operations, and because of that, they are growing rapidly.

Crossfit Calmeta

Crossfit Calmeta is a company that provides you with an area where you can come and practice whatever sport you want to practice. They have:

They are proud users of Sendinblue as they are also based in France.

Edwart Chocolatier

Edwart Chocolatier is a century old chocolate company that sells:

Edwart Chocolatier uses Sendinblue for its marketing responsibilities.

Why choose Sendinblue?

The better question to ask here is;

Why do 80 000+ businesses choose Sendinblue?

Sendiblue was simply built for you, the small business owner.

Whatever it is that brought you here, I understand.

You have no need to worry anymore because Sendinblue has rendered all those problems obsolete.

Sendinblue is super easy to use and  very affordable for those running on extremely tight budgets

It gives you all the marketing powers possessed by those super expensive marketing platforms.

This gives you a higher chance to snatch away your elite competitors’ customers, all at a reasonable price.

Try Sendinblue for free right now to see what I am talking about.

Sendinblue Features

Sendinblue offers a wide array of features that would make any PhD marketer blush into laughter.

Below are some few examples.

Customer Relationship Management (CRM)

Customer relationship management is a way in which a company analyses and manages its interactions with its old, current and potential clients or customers.

Sendinblue is one of the few marketing companies with state of the art CRM capabilities.

All you do to get started with the Sendinblue CRM is:

  1. Upload all your contact information. (No need to install anything)
  1. Store everything you have on a customer right on their profile. (all the data is stored in one place)
  1. Segment your list.
  1. Assign your team members some tasks and make sure they meet the deadlines.
  1. Track everything that is happening on your SendinBlue CRM.

Email Marketing

For every dollar you spend on email marketing, you get a return on investment of $42 – Forbes

Is that true for your business?

Probably not.

They forgot to say;

“Depending on the email marketing software you are using.”

Starting an email marketing campaign with Sendinblue is so damn easy.

  1. Firstly you choose an email template from the already-existing professionally made ones. No need to create your own. Just drag and drop in your:
  1. Dynamically personalise the content without being a coder.
  1. Segment your contacts.
  1. A/B test your message.
  1. And send to multiple contacts at once.

Marketing Automation

Marketing in the 1990s to the early 2000s was a huge fuss.

Marketers had to do repetitive tasks that left them bored and unmotivated.

Marketing automation has changed that.

Sendinblue offers marketing automation.

Simply, define your automation workflow with the conditions and rules that trigger actions that you want to automate.

It is very easy to set up triggered campaigns with Sendinblue’s workflow editor based on many different things.

All campaigns are tracked and analysed for you.

This will help you send emails at the best time, as well as using the data to improve your upcoming campaigns.

If you are not familiar with marketing automation, I’d strongly recommend you start out with the Sendinblue marketing automation because of its simplicity.

SMS Marketing

Are you involved in SMS marketing?

Please tell the truth.

Are you?

I bet not.

Did you know that SMS marketing campaigns have an average open rate of 98%?

A whooping 98%!!!

Yep, text message marketing beats email marketing on any day, which has an embarrassing 20% open rate.

Sendinblue offers SMS marketing, something many marketing solutions do not offer.

What is amazing about Sendinblue’s text message marketing feature is that you can:

Landing Pages

Landing pages are a golden mine for businesses these days.

Sendinblue gives you the ability to create stand-alone web pages (landing pages) that are SEO optimised.

They offer a drag-and-drop landing page builder meaning your grade 5 daughter can use it.

Landing pages are a new school way of capturing leads.

Your business needs beautifully designed landing pages to survive this era of internet marketing.

Apart from the above five features,Sendinblue also offers:

Pricing – How Much Does Sendinblue Cost?

Sendinblue Pricing Plans 2020

With all those features, one would be too scared to even want to hear the price.

All I can say to you is;

“Relax buddy.”

“Sendinblue was made primarily for you (the small business owner).”

Sendinblue saw that major marketing corporations have been torturing businesses with their high prices, and they have taken action.

They are now giving you the ability to market yourself and your business with the same tools that big companies are using at a super reasonable price.

Sendinblue has four different plans, namely the:

Below I have created a table which gives you an overview of all the features you will find in each plan.

Sendinblue Integrations

Sendinblue can integrate with many different apps and platforms.

In today’s ultimate guide, I will talk about only two.

WordPress and Shopify.

Sendinblue WordPress Integration

Sendinblue integrates seamlessly with WordPress.

Just connect the two with the Sendinblue plugin, which has been downloaded over 50 000+ times.

Doing this will enable you to:

Download the free Sendinblue plugin today.

Sendinblue Shopify Integration

Sendinblue and Shopify integrate like mother and son.

Simply download the Sendinblue plugin on the Shopify App Store and start winning.

Pros and cons of using Sendinblue

Sendinblue sure does have many advantages, but they do have disadvantages that I will be pointing out for you today.

ProsConsIt is super easy to use

It works perfectly with HTML code

It has a free version

It is very affordable, plus they have a good pricing structure

It gives you stats about everything, this helps you know where to improve

And it has very flexible email templates
There is no direct social media integration

They have to add new templates regularly

The automation system is limited

Sendinblue Alternatives

1. ActiveCampaign’s first alternative that comes to mind is Mailchimp.

Mailchimp shares the same target market as ActiveCampaign in Small businesses. They are an email marketing software that also offers marketing automation.

Pros of using ActiveCampaign over Mailchimp

Pros of using MailChimp over ActiveCampaign

2. Contender number two is Hubspot

Hubspot is one of the most powerful marketing and sales automation tools in the market.

Pros of using ActiveCampaign over Hubspot

Pros of using Hubspot over ActiveCampaign

3.  Our third and final ActiveCampaign alternative goes to Sendinblue

Sendinblue is a cloud-based marketing communications software that provides digital marketing tools.

Pros of using ActiveCampaign over Sendinblue

Pros of using Sendinblue over ActiveCampaign