Klaviyo functions as a growth marketing platform to help you improve your business and ultimately, rack in more revenue. With Klaviyo, you can enjoy email, SMS, in-app, and web marketing. Nonetheless, to find the best option for your business, you must learn more about Klaviyo pricing.
Klaviyo offers a selection of different plans to cater to various business types and sizes. Thus, you want to pick features that work for your needs and opt for that particular plan. In this brief, but, detailed guide, I’ve shared a breakdown of the Klaviyo pricing to help you make an informed decision.
If you want to enjoy more email marketing features, Klaviyo is the best option. Whilst, you can find other options such as MailChimp and ActiveCampaign, Klaviyo still stands out. Plus, Klaviyo comes with exclusive SMS marketing features. So, Klaviyo works best for businesses that want to optimize their SMS marketing processes.
Klaviyo doesn’t have any annual contracts when it comes to the pricing plan. Instead, you can choose to pay only email, SMS, and both SMS & email. The best part about this plan is you only pay for the email contacts and SMS messages your business needs. If you go beyond the paid-for emails and SMS in the middle of your subscription, you are always presented with the option to upgrade.
In addition to the specialized plan, Klaviyo offers a free tier for email and SMS for those who want to try out the service. You don’t have to share your financial information to access the free plans. However, you must keep in mind that Klaviyo doesn’t offer a free trial.
As I mentioned above, Klaviyo offers a free tie for email and SMS. all you have to do is create a new account, import and sync your data into the account, create your templates and emails, and enjoy Klaviyo features free of charge.
Using the free email tier, you can send up to 500 emails to 250 contacts a month. If you have to exceed this limit in the middle for the subscription, you can simply upgrade to the number of emails and contacts you wish to increase.
The Free SMS tier functions similarly to the email tier. Using the free SMS tier, you will receive a complimentary toll-free phone number as well as email support. Additionally, the tier allows you to send up to 150 SMSs to a maximum of 50 contacts each month. Just like the free email tier, you can always upgrade if you exceed the set limit.
For the paid tier, the pricing varies, but, so do the features. The more you pay, the more SMS and Email contacts you receive. Additionally, with higher contacts come more features. The plans are divided into three, i.e. email alone, SMS alone, and email & SMS.
As I shared before, the limit for free emails is 251 contacts and 500 emails. Thus, from 251 contacts you will pay a minimum of $20. This tier covers between 251 and 500 contacts, unlimited email sends, and email and chat support.
$30 covers between 501 to 1,000 contacts, unlimited email sends, and email & chat support. For $1,700, you will have 150,000 contacts, 1,500,000 email sends, and email & chat support. However, for 150,001 contacts, you have to reach out to Klaviyo for a customized plan.
With the SMS tier, you will pay a minimum of $5 with 51 to 150 SMS contacts, 450 SMS or 150 MMS sends, toll-free number, email, and chat support. $10 covers between 151 to 250 contacts, 1,250 SMS or 417 MMS sends, toll-free number, email, and chat support.
For $1,870, you will have up to 40,000 contacts, 320,000 SMS or 106,667 MMS sends, toll-free number with additional throughput, email, and chat support. However, for 40,001 contacts, you have to reach out to Klaviyo for a customized plan. With higher contact lists, you will notice that your plan receives an additional throughput. Throughput ensures all your messages reach every recipient quickly even with a large list
Similarly, you will not pay any dime for email and SMS within 250 email contacts, 500 email sends, 50 SMS contacts, 150 SMS, and 50 MMS per month. However, if you exceed this cap, you will pay extra. For example, with 251 to 500 email contacts, 500 email sends, 50 SMS contacts, 150 SMS, and 50 MMS per month, you will pay $20.
With 251 to 500 email contacts, 500 email sends, 51 to 150 SMS contacts, 450 SMS, and 150 MMS per month, you will pay $25. The trick to estimating how much you will pay is to combine the email tier price and add it with the SMS tier price.
Klaviyo is perhaps the best choice for those who want the extra perks of email and MMS marketing. However, you can still find excellent Klaviyo alternatives if you want to enjoy other features the platform lacks. Furthermore, whilst pricing may be a little higher compared to other platforms, it has the advantage of only charging what you need. My personal go-to alternatives for Klaviyo are;
The Klaviyo pricing guide outlines how the platform brings value to any business. Since it allows you to pay for what you use, it is a cost-effective option for businesses of any size. Plus, it helps you track the actual performance of your marketing strategy and business as a whole.
The free plans, on the other hand, offer a generous enough email or SMS sending cap to suffice the needs for a small or start up business. Whilst Klaviyo doesn’t have a free trial, the free email and SMS tiers are enough to help you decide whether the platform is ideal for your business or not.
The Klaviyo pricing guide outlines how the platform brings value to any business. Since it allows you to pay for what you use, it is a cost-effective option for businesses of any size. Plus, it helps you track the actual performance of your marketing strategy and business as a whole.
The free plans, on the other hand, offer a generous enough email or SMS sending cap to suffice the needs for a small or start up business. Whilst Klaviyo doesn’t have a free trial, the free email and SMS tiers are enough to help you decide whether the platform is ideal for your business or not.
What Makes Klaviyo Unique?
What makes Klaviyo unique is that it integrates different areas of marketing. Using Klaviyo, you have access to email, SMS, in-app, and web marketing. Plus, you can choose to exclusively pay for the email or SMS plan only.
What Are The Key Features OF Klaviyo?
Amongst the unique features that come with your Klaviyo subscription include SMS and email marketing. Deep segmentation and personalization, ROI-based reporting, social media advertising, single click integration, and one-click integrations.
Do I Get A Phone Number For All Plans?
If you subscribe to the SMS plan (even the free tier), you are automatically assigned a free toll-free number. As your contact list grows, you even get an automatic throughput to ensure all your contacts efficiently and quickly receive all your messages.
