Klaviyo Pricing

Overview

Klaviyo functions as a growth marketing platform to help you improve your business and ultimately, rack in more revenue. With Klaviyo, you can enjoy email, SMS, in-app, and web marketing. Nonetheless, to find the best option for your business, you must learn more about Klaviyo pricing.

Klaviyo offers a selection of different plans to cater to various business types and sizes. Thus, you want to pick features that work for your needs and opt for that particular plan. In this brief, but, detailed guide, I’ve shared a breakdown of the Klaviyo pricing to help you make an informed decision.

Free Trial
Get 2 Months FREE with annual billing
Starter
Torquatos nostros quos tu tam inportuno tamque crudeli sin ut ita
$0
free forever
100+ Components
For Personal Use
Up to 3 Projects
No Interactions
No CMS Content
Start Free Trial
Professional
Torquatos nostros quos tu tam inportuno tamque crudeli sin ut ita
$20
per month
300+ Components
For Personal & Commercial Use
Up to 10 Projects
Interactions
CMS Content
Start Free Trial
Recommended
Enterprise
Torquatos nostros quos tu tam inportuno tamque crudeli sin ut ita
$40
per month
300+ Components
For Personal & Commercial Use
Unlimited Projects
Interactions
CMS Content
Start Free Trial
Starter
Torquatos nostros quos tu tam inportuno tamque crudeli sin ut ita
$0
free forever
100+ Components
For Personal Use
Up to 3 Projects
No Interactions
No CMS Content
Start Free Trial
Professional
Torquatos nostros quos tu tam inportuno tamque crudeli sin ut ita
$24
per month
300+ Components
For Personal & Commercial Use
Up to 10 Projects
Interactions
CMS Content
Start Free Trial
Recommended
Enterprise
Torquatos nostros quos tu tam inportuno tamque crudeli sin ut ita
$48
per month
300+ Components
For Personal & Commercial Use
Unlimited Projects
Interactions
CMS Content
Start Free Trial
Compare all Plans

Choose The Right Solution for You

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STARTER
PROFESSIONAL
BUSINESS

Starter

$
0
Free Forever

Professional

$
16
per month (paid yearly)

Business

$
35
per month (paid yearly)
MARKETING SUITE
Projects
2
10
Unlimited
Client Billing
Staging
Free
Enhanced
Enhanced
Code Export
Project Transfers
Unlimited
Unlimited
Publishing
Publish to webflow.io
Connect Your Domain
Free SSL Option
CDN
Global CDN
Monthly Visits
500
25,000
1,000,000
CMS
Collection Items
50
2,000
10,000
API Access
Rate-Limited
RSS Feed
Collaborators
3
10
$6 per additional
Ecommerce
Custom Сheckout
Custom Shopping Cart
Unbranded Emails
Transaction Fee
2%
0%
0%
Stripe Powered Payments
Automatic Tax Calculation
Paypal Payment Support
Coming Soon
Coming Soon
Coming Soon

Klaviyo Features & Pricing Overview

If you want to enjoy more email marketing features, Klaviyo is the best option. Whilst, you can find other options such as MailChimp and ActiveCampaign, Klaviyo still stands out. Plus, Klaviyo comes with exclusive SMS marketing features. So, Klaviyo works best for businesses that want to optimize their SMS marketing processes.

Klaviyo doesn’t have any annual contracts when it comes to the pricing plan. Instead, you can choose to pay only email, SMS, and both SMS & email. The best part about this plan is you only pay for the email contacts and SMS messages your business needs. If you go beyond the paid-for emails and SMS in the middle of your subscription, you are always presented with the option to upgrade.

In addition to the specialized plan, Klaviyo offers a free tier for email and SMS for those who want to try out the service. You don’t have to share your financial information to access the free plans. However, you must keep in mind that Klaviyo doesn’t offer a free trial.

Free Email Tier

As I mentioned above, Klaviyo offers a free tie for email and SMS. all you have to do is create a new account, import and sync your data into the account, create your templates and emails, and enjoy Klaviyo features free of charge.

Using the free email tier, you can send up to 500 emails to 250 contacts a month. If you have to exceed this limit in the middle for the subscription, you can simply upgrade to the number of emails and contacts you wish to increase.

Free SMS Tier

The Free SMS tier functions similarly to the email tier. Using the free SMS tier, you will receive a complimentary toll-free phone number as well as email support. Additionally, the tier allows you to send up to 150 SMSs to a maximum of 50 contacts each month. Just like the free email tier, you can always upgrade if you exceed the set limit.

Paid Tier

For the paid tier, the pricing varies, but, so do the features. The more you pay, the more SMS and Email contacts you receive. Additionally, with higher contacts come more features. The plans are divided into three, i.e. email alone, SMS alone, and email & SMS.

Email

As I shared before, the limit for free emails is 251 contacts and 500 emails. Thus, from 251 contacts you will pay a minimum of $20. This tier covers between 251 and 500 contacts, unlimited email sends, and email and chat support.

$30 covers between 501 to 1,000 contacts, unlimited email sends, and email & chat support. For $1,700, you will have 150,000 contacts, 1,500,000 email sends, and email & chat support. However, for 150,001 contacts, you have to reach out to Klaviyo for a customized plan.

SMS

With the SMS tier, you will pay a minimum of $5 with 51 to 150 SMS contacts, 450 SMS or 150 MMS sends, toll-free number, email, and chat support. $10 covers between 151 to 250 contacts, 1,250 SMS or 417 MMS sends, toll-free number, email, and chat support.

For $1,870, you will have up to 40,000 contacts, 320,000 SMS or 106,667 MMS sends, toll-free number with additional throughput, email, and chat support. However, for 40,001 contacts, you have to reach out to Klaviyo for a customized plan. With higher contact lists, you will notice that your plan receives an additional throughput. Throughput ensures all your messages reach every recipient quickly even with a large list

Email & SMS

Similarly, you will not pay any dime for email and SMS within 250 email contacts, 500 email sends, 50 SMS contacts, 150 SMS, and 50 MMS per month. However, if you exceed this cap, you will pay extra. For example, with 251 to 500 email contacts, 500 email sends, 50 SMS contacts, 150 SMS, and 50 MMS per month, you will pay $20.

With 251 to 500 email contacts, 500 email sends, 51 to 150 SMS contacts, 450 SMS, and 150 MMS per month, you will pay $25. The trick to estimating how much you will pay is to combine the email tier price and add it with the SMS tier price.

Alternatives To Klaviyo

Klaviyo is perhaps the best choice for those who want the extra perks of email and MMS marketing. However, you can still find excellent Klaviyo alternatives if you want to enjoy other features the platform lacks. Furthermore, whilst pricing may be a little higher compared to other platforms, it has the advantage of only charging what you need.  My personal go-to alternatives for Klaviyo are;

  • Omniscend’s Unique Workflow Experience – Omniscend allows you to customize your workflow – you can add SMS to your campaigns or integrate social media retargeting ads. Plus, you only pay a fraction of what you do with Klaviyo. Omniscend allows you to send up to 2000 emails per day for free. For only $16 per month, you can have up to 500 subscribers or send up to 60,000 emails for only $60 per month.
  • MailChimp’s Ease of Use – MailChimp never misses out on the list of the top rated email marketing platforms thanks to its user friendly interface and interactive visual editor. However, to enjoy SMS marketing services, you have to integrate MailChimp with another native app.  The pricing is also quite affordable – starting from only $10 for 500 subscribers. You will, however, marvel at the inconsistency as the free plan accommodates up to 2,000 subscribers.
  • ActiveCampaign’s CRM – ActiveCampaign is more than just a regular email marketing tool, but, rather a CRM tool. Thanks to this powerful design, the platform offers a heap of other useful tools for engaging your customers. Nonetheless, the pricing isn’t as bad. With this platform, you will pay a minimum of $9 for 500 subscribers, $99 for 2,500 subscribers, and $199 for 500 subscribers.

Available Discounts

Cancellation and Refund Policy

The Klaviyo pricing guide outlines how the platform brings value to any business. Since it allows you to pay for what you use, it is a cost-effective option for businesses of any size. Plus, it helps you track the actual performance of your marketing strategy and business as a whole.

The free plans, on the other hand, offer a generous enough email or SMS sending cap to suffice the needs for a small or start up business. Whilst Klaviyo doesn’t have a free trial, the free email and SMS tiers are enough to help you decide whether the platform is ideal for your business or not.

Conclusion

The Klaviyo pricing guide outlines how the platform brings value to any business. Since it allows you to pay for what you use, it is a cost-effective option for businesses of any size. Plus, it helps you track the actual performance of your marketing strategy and business as a whole.

The free plans, on the other hand, offer a generous enough email or SMS sending cap to suffice the needs for a small or start up business. Whilst Klaviyo doesn’t have a free trial, the free email and SMS tiers are enough to help you decide whether the platform is ideal for your business or not.

The Answers to

Frequently Asked Questions

What Makes Klaviyo Unique?

What makes Klaviyo unique is that it integrates different areas of marketing. Using Klaviyo, you have access to email, SMS, in-app, and web marketing. Plus, you can choose to exclusively pay for the email or SMS plan only.

What Are The Key Features OF Klaviyo?

Amongst the unique features that come with your Klaviyo subscription include SMS and email marketing. Deep segmentation and personalization, ROI-based reporting, social media advertising, single click integration, and one-click integrations.

Do I Get A Phone Number For All Plans?

If you subscribe to the SMS plan (even the free tier), you are automatically assigned a free toll-free number. As your contact list grows, you even get an automatic throughput to ensure all your contacts efficiently and quickly receive all your messages.