ActiveCampaign Pricing

Overview

ActiveCampaign offers four plans: Lite (from $9 a month), Plus (from $49 a month), Professional (from $129 a month), and Enterprise (from $229 a month). These prices are if you pay annually.

Note that this is for 500 subscribers, they increase when your list grows. Similar to Drip, each plan includes all features such as automation, autoresponders, and an email template builder.

Like most of the ESP in this category, (Except Sendinblue, Benchmark, and Mailchimp), ActiveCampaign does not offer a free plan. Though you can try it for free for 14 days.

Free Trial
Get 2 Months FREE with annual billing
Starter
Torquatos nostros quos tu tam inportuno tamque crudeli sin ut ita
$0
free forever
100+ Components
For Personal Use
Up to 3 Projects
No Interactions
No CMS Content
Start Free Trial
Professional
Torquatos nostros quos tu tam inportuno tamque crudeli sin ut ita
$20
per month
300+ Components
For Personal & Commercial Use
Up to 10 Projects
Interactions
CMS Content
Start Free Trial
Recommended
Enterprise
Torquatos nostros quos tu tam inportuno tamque crudeli sin ut ita
$40
per month
300+ Components
For Personal & Commercial Use
Unlimited Projects
Interactions
CMS Content
Start Free Trial
Starter
Torquatos nostros quos tu tam inportuno tamque crudeli sin ut ita
$0
free forever
100+ Components
For Personal Use
Up to 3 Projects
No Interactions
No CMS Content
Start Free Trial
Professional
Torquatos nostros quos tu tam inportuno tamque crudeli sin ut ita
$24
per month
300+ Components
For Personal & Commercial Use
Up to 10 Projects
Interactions
CMS Content
Start Free Trial
Recommended
Enterprise
Torquatos nostros quos tu tam inportuno tamque crudeli sin ut ita
$48
per month
300+ Components
For Personal & Commercial Use
Unlimited Projects
Interactions
CMS Content
Start Free Trial
Compare all Plans

Choose The Right Solution for You

Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action.
STARTER
PROFESSIONAL
BUSINESS

Starter

$
0
Free Forever

Professional

$
16
per month (paid yearly)

Business

$
35
per month (paid yearly)
MARKETING SUITE
Projects
2
10
Unlimited
Client Billing
Staging
Free
Enhanced
Enhanced
Code Export
Project Transfers
Unlimited
Unlimited
Publishing
Publish to webflow.io
Connect Your Domain
Free SSL Option
CDN
Global CDN
Monthly Visits
500
25,000
1,000,000
CMS
Collection Items
50
2,000
10,000
API Access
Rate-Limited
RSS Feed
Collaborators
3
10
$6 per additional
Ecommerce
Custom Сheckout
Custom Shopping Cart
Unbranded Emails
Transaction Fee
2%
0%
0%
Stripe Powered Payments
Automatic Tax Calculation
Paypal Payment Support
Coming Soon
Coming Soon
Coming Soon

Available Discounts

They offer a 20% discount for non-profits. Simply contact them.  

Cancellation and Refund Policy

ActiveCampaign pricing model is rather complex as they combine a pay-per-subscriber and pay-per-feature model.
While its direct competitor: Drip only does the first model. So the Lite plan will only be interesting for a small subscriber list of up to 2,500 subscribers.

Beyond this, you should question or not if ActiveCampaign is the right tool for you. For less than 2500 subscribers, you probably don’t need too much from your newsletter tool and might want to consider a free option with Benchmark Email or Sendinblue.

If you have 10,000 subscribers, it’s kind of the same story as you’ll have to pay $249 per month versus $149 with Drip and the same features. Minor SMS Marketing which only a few businesses really need.

One good thing about them is that they will help you migrate to their tool for free on any plan.
So ActiveCampaign is a pretty expensive tool but feels free to try it for 14 days, no credit card required.

Conclusion

ActiveCampaign pricing model is rather complex as they combine a pay-per-subscriber and pay-per-feature model.
While its direct competitor: Drip only does the first model. So the Lite plan will only be interesting for a small subscriber list of up to 2,500 subscribers.

Beyond this, you should question or not if ActiveCampaign is the right tool for you. For less than 2500 subscribers, you probably don’t need too much from your newsletter tool and might want to consider a free option with Benchmark Email or Sendinblue.

If you have 10,000 subscribers, it’s kind of the same story as you’ll have to pay $249 per month versus $149 with Drip and the same features. Minor SMS Marketing which only a few businesses really need.

One good thing about them is that they will help you migrate to their tool for free on any plan.
So ActiveCampaign is a pretty expensive tool but feels free to try it for 14 days, no credit card required.

The Answers to

Frequently Asked Questions

What is a contact in ActiveCampaign?

A contact is a single person you have recorded in your account. Think of 1 email address being 1 contact.

Is there a setup cost to install ActiveCampaign?

Absolutely not. All plans are month to month with no contracts, no setup fees, and no hidden gimmicks. Cancel anytime.

What is ActiveCampaign good for?

ActiveCampaign is a full suite of tools, perfect for medium size companies who need more than just email marketing. With a CRM, SMS, and website messaging.

What about ActiveCampaign vs MailChimp?

They are totally different tools, MailChimp is simple and does the basics well. While ActiveCampaign does more with more possibilities. Read more in our detailed comparison of ActiveCampaign vs MailChimp.