Online marketing platforms come in handy when it comes to lead generation and increase of revenue. However, to make the most of these tools, you want to pick one that is ideally curated for your business and business processes. Sendinblue and MailChimp, for example, are excellent digital marketing platforms for businesses that are on a strict budget.

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However, to know which platform is perfect for your business, you want to execute Sendinblue vs MailChimp comparison. Both platforms offer superior digital marketing features – however, they are still distinct from each other, So, our detailed Sendinblue vs. MailChimp comparison below will guide you through in choosing the right online marketing tool.

Main Features

The Sendinblue platform is built with an all solution digital marketing platform. The tool is built with email marketing, SMS marketing, chat features, and in-house inbox features to optimize your business processes. 

Thanks to these features, your team will be able to provide all-around customer service – whether it’s through traditional email marketing campaigns, trigger-based SMS marketing, or real time chat features to help your customers navigate your site. 

Furthermore, Sendinblue is capacitated with a comprehensive CRM tool – allowing you to store, track, and utilize customer details in one place. MailChimp on the other end is also an integrated all-in-one marketing platform – specially tailored for small businesses. 

The platform focuses on three key concepts – superior contact management, email marketing campaigns, and deep data analysis. MailChimp is also built with additional features – which include website behavioral targeting, transactional emails, pop-up forms, analytics, reporting, and surveys.

Winner: Both Sendinblue and MailChimp are built with their unique features when it comes to digital marketing – resulting in a tie.

Design & Editor

Sendinblue is built with a very simple-to-use editor to aid in designing a multitude of campaigns. In fact, the tool offers a selection of 60+ pre-designed templates to make the process easier. You can even customize templates to design the campaigns to meet your brand. 

Additionally, Sendinblue comes with dozens of pre-made landing page templates whilst also allowing you to build them from scratch using the drag and drop landing page builder. The landing page builders allow you to choose the goal of the page – whether it’s an event promotion or list growing purposes. 

MailChimp lets you get a bit more creative. First, the tool offers up to 5 pre-designed templates as well. You can even customize the existing pre-designed tools for quick email campaign building. Whilst it comes with pre-designed templates, it is specially designed for businesses that want to get more creative. 

MailChimp is equipped with innovative tools designed to assist with design building. The creative studio, for example, is built to assist you with creating campaigns. The content studio on the other end allows you to sync your store, and edit your images and files in one place – to make campaign building even much easier. 

Furthermore, MailChimp is designed with a creative assistant tool. The creative assistant tool allows you to tailor your brand image on all your campaigns to create a more emotional appeal and easy identification to your customers. 

The personalized content blocks with the emails help to create dynamic content and campaigns. As if this is not enough, MailChimp allows you to test your content with multiple tools as well. For example, the subject line helper offers real time feedback on how to refine your subject lines. 

Winner: Both Sendinblue and MailChimp allow you the creativity to design your campaigns. Nonetheless, MailChimp still emerges as the top contender thanks to its multitude of tools that improve your processes.

Marketing and Automation Features

Sendinblue is designed with pre-made workflows and custom workflows to make your automation processes easier. Additionally, the tool offers a selection of other email marketing and automation features. These include database automation features, webpage visit triggers, send automated SMS, adding contacts to display retargeting campaigns, and even sending contact information to a Webhook.  

Whilst MailChimp offers nearly similar features, it is somewhat limited. To enjoy custom workflows, you will need to go for a higher plan. Furthermore, MailChimp doesn’t offer webpage visit triggers or automated SMS messages. Whilst both Sendinblue and MailChimp allow you to personalize your emails based on customer behavior and segmentation, Sendinblue offers extensive automation. 

The tool allows for setting up multichannel workflows for both email and SMS messaging. Additionally, it allows trigger-based automation workflows depending on webpage visits – which uses the tool's tracker. 

Winner: Sendinblue and MailChimp offer extensive and deep automation features. Nonetheless, Sendinblue is capacitated with more superior and a variety of automation features – on both Email and SMS messaging – making Sendinblue the winner in terms of automation. 


Sendinblue offers deep reporting on both its email and SMS campaigns. The tool offers both basic reporting and A/B testing. The tool tracks sent and delivery rates and creates a standard report. It also covers basic tracking such as open, click, hard bounces, and unsubscribed rates. However, the Sendinblue reporting is quantitative rather than qualitative. 

Thus, it focuses more on metrical data based on basic events such as clicks and opens. You will want to integrate it with other analytics apps if you want more data. MailChimp on the other end offers a more detailed reporting option. In fact, the online marketing platform has its own built-in analytics tool. The platform features a deep analytics and reporting mechanism that make your data more digestible – you will not only monitor metrics. 

You will also monitor trends, track performance, and figure out where to improve your campaigns. Furthermore, the built-in reporting feature gives you comprehensive monitoring of the ROI and detailed revenue reports. Additionally, MailChimp is packed with other tools to improve reporting and analytics. These include A/B testing to ensure your campaigns are effective as well as built-in survey tools for customer feedback collection.

Winner: In this case, MailChimp is the winner. With deep data reporting and analytics – even its own built-in analytics tool – MailChimp does a better job at reporting than Sendinblue.


Sendinblue offers 400+ native integrations with multiple apps through its API. You can integrate the tool with a selection of apps which include ecommerce, payment gateway, marketing, and analytics site. MailChimp on the other end offers numerous native integrations as well – offering up to 900+ connections. 

Similarly, it integrates with a cross section of ecommerce, analytics, and social media apps, just to name a few.  However, MailChimp comes with the limitation of not offering a native Shopify integration. Whilst this may be alarming for some, it shouldn’t be any cause for concern. After all, you can still connect your MailChimp account via ShopSync for free. 

The best thing about the ShopSync integration method is that it allows you to enjoy all the perks – such as sign up forms, contact syncing, abandoned carts, etc - as if it were a native integration. Plus, the method comes free of charge. Alternatively, you can opt for the third party integrations or the MailChimp site code which offer limited features. 

Winner: Even with the lack of native integration with Shopify, MailChimp still comes out as the ideal tool when it comes to integrations. With up to 900+ native integrations, MailChimp offers more than twice as many integrations Sendinblue offers. Plus, its integration with Shopify is still available for free.


Sendinblue has a good deliverability rate of up to 96% - ensuring your campaigns get to the inbox. Some of the few steps Sendinblue takes to improve deliverability include a rigorous account validation process, a dedicated team of deliverability experts who monitor servers and support clients with issues, as well as automatic removal of hard bounce contacts from your campaigns. 

You can even set up SPF, DKIM, and DMARC authentication to enhance deliverability. Similarly, MailChimp has a powerful deliverability rate of between 96% and 99% as well. The tool is packed with several anti-spam features that ensure your campaigns make it to your subscriber inboxes. 

Amongst a few tools, the online platform is equipped with include anti-spam features such as omnivore scans, automated abuse prevention systems, campaign scans, and address analysis.  Furthermore, MailChimp also offers tips on how to create better and compliant email content, practicing good email subscription practices, merging tags, and asking subscribers to add your email addresses to their address books.

Winner: Sendinblue and MailChimp end up in a tie when it comes to deliverability – each tool does an excellent job at maintaining the right practices and tools to prevent spamming.


Sendinblue comes with a choice of three payment plans. These include the Free, Lite, Premium, and Enterprise plans.  The Free plan is ideal for those who are just getting started with the tool – offering them up to 300 emails per day with unlimited contacts and a single user.  The Lite plan on the other end is ideal for those looking for the basics and covers up to 10,000 emails per month. 

You can pay a minimum of $25 for 10,000 emails per month. As you choose a more advanced plan, you get to enjoy more features. For example, from the Lite plan, your email campaigns will no longer have the Sendinblue logo on them. The Premium plan is designed for marketing pros and offers up to 350,000 emails per day with unlimited contacts, 3 users, and 5 landing pages included. 

This plan costs a minimum of $65 per month for 20,000 emails. The Enterprise plan is designed for marketers who need a higher email volume. This plan offers more than 350,000 emails based on your needs, 10+ users, and 20+ landing pages. The cost for the Enterprise pan depends on your needs.   You can pay for the plans monthly or annually – and receive a 10% discount.

MailChimp on the other end also offers Free, Essentials, Standard, and premium plans. What makes MailChimp different from Sendinblue is that in addition to the marketing fees, you will also have to pay for the transactional emails separately. The Free plan covers up to 2000 contacts and includes a single audience. 

The Essentials plan is designed for email-only senders who require 24/7 email and chat support. This plan covers up to 50,000 contacts and includes 3 audiences – it costs a minimum of $9.99 per month for 500 contacts. The Standard plan is designed for businesses that want to grow more – offering extra data-driven automation and optimization tools. 

The plan covers up to 100,000 contacts with 5 audiences included.  You will pay a minimum of $14.99 per month with this plan. The Premium plan on the other end offers more advanced features for pros and businesses that want to enjoy more customization. The plan covers up to 200,000+ contacts with unlimited audiences. With this plan, you will pay a minimum of $299 per month for 500 contacts. 

Furthermore, MailChimp charges extra for transactional emails. The emails are charged per block with a minimum cost of $20. A single block offers between 1 to 500,000 emails. As the block size increases, the price decreases. So with 21 to 40 blocks, you will pay $18, 41 to 80 blocks, you will pay $16 per block, and so forth. Additionally, for an extra $29.95 per month, you will receive a dedicated IP address.

Per monthSendinblueMailChimpContactsUnlimited0-500Free00Lite/ Essentials$25$9.99Premium/Standard$65$14.99Enterprise/PremiumCustom$299

Winner: Whilst MailChimp charges extra for transactional emails, it still emerges as a cheaper option – making it the winner. Sure, Sendinblue offers unlimited contacts, but, it doesn’t offer unlimited email sends like MailChimp. 

Customer Support 

When it comes to customer support, both MailChimp and Sendinblue offer reasonable assistance. Both tools offer self-help tools such as knowledge bases and video tutorials. Additionally, the two facilitate responsive email support. Neither option offers live chat support. 

However, they give access to phone support at higher plans – both starting at the Premium plans. With Sendinblue, customer support is available in 6 languages – English, French, Spanish, Italian, Portuguese, and German. MailChimp on the other end has 3 languages – English, French, and Spanish.

Winner: Both Sendinblue and MailChimp offer reasonable customer support at nearly the same level. However, Sendinblue outruns MailChimp with its 6 language options and availability of phone support at a lower price plan level – though it's more expensive.

Feature Comparison

MailChimp and Sendinblue both offer all-in-one digital marketing solutions. However, as evident in the Sendinblue vs. MailChimp comparison above each tool has its strength and weaknesses. In the review below, we examine how each tool ranks against the other.

SendinblueMailChimpMain features 4.84.8Design and editor4.74.8Marketing and automation features4.74.6Reporting4.54.7Integration 4.54.8Deliverability4.84.8Pricing4.54.9Customer Support4.84.74.664.78

Which Is Better – Sendinblue vs. MailChimp?

The Sendinblue vs. MailChimp comparison proves just how useful each tool is for your business. Nonetheless, it also proves that each tool has its own forte. When it comes to overall designs and automations, both tools are quite innovative. However, you must note that Sendinblue does a better job at automations whilst MailChimp does so for design and editing. 

Furthermore, MailChimp offers more competitiveness in pricing, reporting, and integrations. Sendinblue on the other end is better at customer support. So, your choice of which tool to go for depends on your business needs and of course, your budget.

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