Are you in search of a CRM platform that offers extensive sales management features? This Salesforce vs Pipedrive comparison can help you identify the right tool for your business. With the right CRM platform, your business can capitalize on different sales and marketing features – allowing you to optimize on lead generation and pull in more revenue. 

However, whilst there are countless CRM tools available in the market, it is important to identify a tool that is particularly curated for your business – to be able to make full use of the features it offers. So, to help you choose the right platform – we’ve outlined a detailed Salesforce vs Pipedrive comparison – evaluating each of the features the tools offer so you can decide which one is right for your business. 

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What’s The Main Difference Between Salesforce And Pipedrive? 

Salesforce is a cloud-based computing Saas service that connects businesses to their customers, partners, and potential customers. The CRM platform is packed with versatile tools and features which include workflow creation, contact management, task management, opportunity tracking, and deep analytics to help you understand the effectiveness of your processes.  

Typically, the platform offers services such as marketing cloud, service cloud, social platform community cloud, commerce cloud, integration cloud, and analytics cloud. Pipedrive is web-based sales CRM software designed to offer extensive sales management features to salespeople. Whilst the tool is intended for small teams, it is still sufficiently equipped to cater to medium-sized and enterprise level businesses. 

Pipedrive allows you to plan your sales activities and monitor deals through its pipeline management design whilst its Trello style management interface makes it easy to track and monitor the status of each deal and sales pipeline. Amongst features you will have access to when using Pipedrive include communication tracking, workflow automations, deep insights, and reporting. 

Overall Ease of Use 

First, Salesforce is designed as cloud computing software – thus, it eliminates the need for lengthy installations. The platform is designed with a one-stop solution interface that allows your team members to access all their features and data in one place. 

In fact, the interface offers a 360-degree view of each customer your business has – making it easy to access the information you want at any time. Overall, the platform also has a simple end-user design – eliminating the need to be tech-savvy to be able to navigate the platform. 

Pipedrive is truly made for any business size and any person – whether you have tech expertise or not. When you first log into the platform, you will be taken through a brief, yet, detailed 7-step introduction process that gives you a tour of the entire dashboard to make it easy to use the platform from thereon. Additionally, its minimalistic and clutter-free dashboard doesn't only make it look neat but, also makes it easy to find any function you want. 

Winner: When it comes to the ease of use, both platforms do a pretty good job at ensuring the end-user product is easy and simple to navigate – thus, both Salesforce and Pipeline take the lead when it comes to the overall ease of use. 

CRM

As CRM platforms, Salesforce and Pipedrive are packed with advanced features for seamless customer relationship management. 

Pipeline Management

Salesforce is built with its own sales cloud system which integrates an extensive sales pipeline function. The Salesforce pipeline management function offers a visual representation that allows you to monitor your sales processes. You can use the platform’s function to view real time sales pipelines, and filter pipelines by team or representative for more insights. 

Furthermore, the platform offers customizable tools for creating dashboards, reports, and even alerts to aid in better pipeline management. Pipedrive is built with equally powerful sales pipeline management features. Using the pipeline management tool, you can even seamlessly merge other processes such as lead generation and email marketing and be able to manage them in one place. 

Deal Management

Salesforce is designed with an opportunity management feature that allows you to monitor your sales deals whilst connecting you to people you need to close the sale. The feature helps to streamline the sales process, offer guidance, and help you decide which deal to prioritize. Furthermore, you can track which product, quantity, pricing, and even codes are part of the deal so you can forecast costs and revenues. 

Pipedrive on the other end is also built with an advanced deal management function. To help you manage the deals much easier, the platform features a Trello-style deal management interface. Additionally, it offers other functions such as pipeline customization and filter options for further insight into each customer and potential customer in the system.

Activities

Salesforce is equipped with multiple activity options to help optimize each process. Activities help the sales team move the sales process forward and sell better. Depending on the settings you choose, the platform offers access to functions such as group tasks, calendar syncing, email tracking, event tracking, multi day event setups, and many more. 

Similarly, Pipedrive offers multiple activity options too. Some of the activity options the platform offers include setting up action points, tracking, meeting setups, and even activity customization.

Contact management

Salesforce's sales cloud features contact management software. The software allows you to record contact details and track interactions with your business. The contact management software even tracks prospects and sales leads. 

Pipedrive’s contact management software also gives you access to any customer or potential customer with just a single click. If you feel you don’t get enough from the platform, its native integrations with apps such as LinkedIn and Google+ open you up to even better sales prospects and contacts management. 

CRM winner

With advanced CRM features, both tools do a pretty good job in this area to make them both winners.

Platform

In addition to its sales and CRM features, a good CRM platform should also offer reasonable automation and reporting features. 

Automation

The Salesforce platform offers sales force automation software (SFA) that allows you to create a smoother and time managing sales automation process to enhance your business sales productivity. Through the marketing cloud, Salesforce offers marketing automation options with features such as email campaigns, mobile messaging, social media content, and ads, as well as website landing pages. 

Whilst Pipedrive offers sales automation options, it doesn’t offer marketing features and marketing automation options. Instead, to enjoy these features, you have to use native integrations it has with apps such as MailChimp. 

Lead Scoring

Salesforce offers lead scoring and lead grading features that allow you to qualify your leads and enhance productivity within your business. Whilst the lead scoring features automatically score inbound leads with a numerical value to indicate how interested a potential customer is, lead grading evaluates inbound leads with a grade to evaluate the same criteria. Thanks to these features, your teams can easily prioritize their sales processes as well. 

Tracking

SalesForce offers a comprehensive tracking design which monitors leads, sales, and even marketing processes. Similarly, Pipedrive offers reasonable tracking as well – allowing you to monitor activities, communication, and sales processes.

Reporting

Salesforce offers an extensive and comprehensive reporting system that is easy to access based on your needs. The SalesForce can be generated based on the criteria refined and can be viewed in terms of rows, columns, and visual representative charts. Pipedrive offers visual and metric data tracking for its sales process. It also integrates with additional apps such as Google Analytics for extra reporting options.

PlatformWinner

Whilst both platforms offer extensive platform features, Salesforce does a better job thanks to its dedicated marketing cloud – which offers extra marketing and automation options.

Email Marketing Features

Both Salesforce and Pipedrive are built with deep deliverability features to ensure your campaigns reach inboxes.

Spam & Deliverability

Salesforce allows you to customize your email deliverability settings for your business to ensure your campaigns successfully reach subscriber inboxes. With an average deliverability rate of about 80% to 95%, Salesforce also offers a set of tips to users on how to maintain high deliverability scores and prevent campaigns from ending up as spam. 

Pipedrive on the other hand is also built with reasonable deliverability scores. Pipedrive offers several authentication functions to improve deliverability such as DKIM and SPF. It also offers resources to its users on how to maintain high deliverability scores.

Deliverability Winner

When it comes to deliverability, the platforms end up in a tie.

Integrations & Extras

Salesforce offers a much smaller native integration list – with popular apps such as MailChimp, Slack, LinkedIn, and Docusign. However, it also integrates with Zapier to connect with up to 3000+ apps. Pipedrive on the other hand offers up to 150+ native integrations. It also integrates with Zapier to connect with 500 other apps. However, it has limitations – it doesn’t offer native integrations with apps such as ActiveCampaign or MailerLite. 

Integrations Winner

Whilst both platforms offer quite limited integration options, Salesforce takes the lead thanks to its ability to integrate with everyday popular apps including ActiveCampaign

Support

Salesforce offers quite reasonable support to its users. It offers access to its resource-rich knowledge base and interactive community forum. Furthermore, it also offers phone support at different times depending on the region – in premier and standard batches. Phone support is available in English, Spanish, French, Mandarin, Portuguese, and other mainstream languages. You can even request a call email, or join live chat support.

Similarly, Pipedrive delivers a wide range of customer support resources. For all its plans, users can access a resource-rich knowledge base that is packed with tools such as how-to- guides and blog articles. Additionally, the platform gives access to all its users to the community forum where they can ask direct questions and interact with experts and other users. 

Pipedrive also offers live chat and email support. The live chat support is available around the clock in English, Portuguese, French, German, and Spanish languages. However, the German, French, and Spanish-speaking customer support teams are only available during weekends from 9 am to 5 pm and 10 pm. 

Support Winner

Both Salesforce and Pipedrive offer adequate customer support services. However, Pipedrive takes the lead as it maintains the same services across all its plans.

Price

Salesforce offers a more complicated pricing plan depending on the cloud option chosen. The cloud options include sales, service, marketing, commerce, analytics, and integration, etc. Each platform is then divided into four plans – i.e. Essentials, Professional, Enterprises, and Ultimate. 

The Essential plan costs a minimum of $25 per month, the Professional plan costs $75 per month, the Enterprise plan costs $150 per month whilst the Ultimate plan costs $300 per month. Plus, each plan offers a 14-day free trial. 

Pipedrive offers a choice of four pricing plans – i.e. the Essential, Advanced, Professional, and Enterprise plans.  However, the platform doesn’t offer a free plan. Yet, all its plans offer a free 14-day trial across all its plans. The Essential plan costs $12.50 per month, the advanced plan costs $24.90 per month, and the Professional plan costs $49.90 per month whilst the Enterprise plan costs $99 per month. 

Salesforce – based on the sales cloudPipedrivePlansUsers/ContactsPricing/USD per monthPlansUsers/ContactsPricing/USD per monthEssential1$25Essential3/<1000$0Professional1$75Advanced18/1,000$12Enterprise1$150Professional30/2,000$20Unlimited1$300Enterprise45/10,000$35

Price Winner

When it comes to the pricing, Pipedrive takes the lead – not only due to the relatively lower costs but also because it covers all the functions under a single plan. Using Salesforce, you have to separately pay for each cloud software – for example, the sales cloud has its own cost whilst the marketing plan covers its own costs.

Feature Comparison Table – Salesforce Vs Pipedrive

The Salesforce vs Pipedrive comparison offers a detailed outline of what each tool offers. Whilst both Salesforce and Pipedrive are powerful CRM tools, it is clear that each platform is built with distinctive features. Salesforce focuses on the sales end of the business – nonetheless, it still manages to draw in other teams in the business such as marketing, commerce, service, and IT to collaborate from one place. 

Pipedrive on the other end is more advanced in sales management. In fact, it doesn't even offer built-in marketing features without integrating with third party apps. The table below offers a summary of the feature strength each platform has.

SalesforcePipedriveOverall Ease of Use 4.84.8CRM Features 4.84.8Platform4.94.7Email Marketing Features 4.64.6Integrations & Extras 4.64.6Support4.84.8Price4.44.84.74.73

Salesforce vs Pipedrive – Which Is Better?

The Salesforce vs Pipedrive comparison proves how these two platforms offer distinctive properties. Both tools feature a standard platform, and sales management features – however, the scope of their functionality varies. 

Whilst Salesforce can cater to small businesses, it is designed for large teams looking to optimize their process – be it sales, marketing, service, or IT – in one place. However, the main focus still remains to be CRM and sales management. 

Their pricing plan covers a single user which makes it ideal for small teams – however, it can be a little pricy for businesses that are just starting. Additionally, you can also choose what you cloud you want for your business or invest in all if you have the budget. Pipedrive on the other end offers a one-stop solution for all your sales management team. 

Its low cost makes it perfect for both small businesses and larger-sized teams alike. However, if you want to enjoy more marketing features and marketing automation tools, it may not be the best choice. Sure, it offers integrations with tools such as MailChimp, hover, it doesn’t offer as many advanced marketing features. 

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