For a business whose priority is sales, deals, and pipeline management, a comprehensive CRM platform is important. However, to make the most of the platform, you want to choose one that is curated to fit your business needs. Our Pipedrive vs HubSpot comparison can help you find the right option for your business. 

These two platforms are built with advanced CRM features – allowing you to optimize your sales, increase customer engagement, and ultimately, revenue generation. Nonetheless, whilst both Pipedrive and HubSpot deliver excellent results in CRM, they still hold significant distinctions. 

Hence, it is important to explore each tool’s features to figure out which one works best for your business. This is exactly what the Pipedrive vs HubSpot comparison below will help you do. 

Table Of Contents


What’s The Main Difference Between Pipedrive And HubSpot? 

Pipedrive is a web-based sales CRM platform and pipeline management solution design to help businesses plan their sales activities and monitor deals. Pipedrive uses an activity-based selling function that features a step-by-step mechanism to ensure your deals turn into sales. Pipedrive boasts features such as managing leads and deals, tracking communications, and automating your workflows whilst offering deep insights and reports. 

HubSpot is a fully online platform that offers inbound sales and marketing to help pull in visitors, convert leads, and grow the customer pool. The platform features four key hubs which include marketing, sales, service, and CMS. Each hub incorporates its own distinctive features to make to create a comprehensive CRM platform. 

The marketing hub features tools such as lead generation and marketing automation whilst the advanced analytics track the performance of your marketing campaigns. The sales hub provides generous selling and management tools such as meeting schedules and quotations. 

The service hub optimizes your business's customer service by allowing you to use features such as feedback and tickets. The CMS hub improves the traction of your site through features such as SEO recommendations and other content management tools. 

Overall Ease of Use 

Pipedrive is built with a pretty simple interface which makes it easy for anyone to navigate the platform – even the non-tech savvy. For visual people, the tool features a minimalistic and clutter-free dashboard which makes it more comfortable to use and easy to identify what you are looking for.

When you sign in, the tool’s tour offers a series of how-to demo videos when you log in to help you navigate the site. In fact, Pipedrive is built with a 7-step process you will be taken through upon signing up to give you a comprehensive tour around the dashboard. HubSpot on the other end is built with a more modern and intuitive user interface. 

The HubSpot interface is packed with a multitude of features through its list viewing and drop-down menu design. Additionally, the tool has a variety of customization features to allow you to explore different tools. 

However, whilst the platform is designed as a powerhouse of features, it is still extremely easy to navigate. HubSpot also features a built-in tour that can help you learn how to navigate features and tools on its dashboard.

Winner: Both Pipedrive and HubSpot do a pretty good job at their overall ease of use to make them both winners in this area.


As CRM tools, Pipedrive and HubSpot are packed with numerous CRM features – which include pipeline management and deal management, amongst others.

Pipeline Management

When it comes to pipeline management, this is what Pipedrive was built for. Integrating advanced features, the tool offers streamlined tools that seamlessly blend your email marketing, lead generation, and sales pipeline processes. 

As if this is not enough, the tool even integrates with other apps to optimize more features whilst allowing remote teams to smoothly blend in their sales efforts. Whilst the tool helps your team to manage sales prospects better, it also offers deep metrics and analytics to give you actual insights into your efforts. 

HubSpot on the other end boasts an integrated pipeline management tool. With the pipeline management tool, you can add, edit, and delete deal stages without any coding needed. Similar to Pipedrive, it allows you to manage your sales pipelines similarly to Trello.

Deal Management

Pipedrive offers reasonable pipeline management tools. In the app, you can edit and customize pipelines whilst the search filters make it easy to find the deals you want with the filter-friendly search bar. Furthermore, the tool allows you to manage the progress of your deals and pipelines by allowing you to move and drag them through stages between the columns – similar to how you move your tasks/cards in Trello. 

As you move up plans (from the professional plan), you will have access to even more advanced features for pipeline management. HubSpot offers deal management features – allowing you to customize tour sales settings and create pipeline automation as well.


Pipedrive offers a deep activities and goal management feature. The features allow you to set up alerts and built-in reminders/notifications so you don't miss your activities. They set up action points, and allow you to customize your activities, whilst tracking them to give you insights on your progress. 

The tool's activities cover anything from calls to emails and lunch meetings. HubSpot tracks activities such as calls, emails, and contact records. It also offers notification and tracking options.

Contact management

Pipedrive features a smart contact data management design. The feature offers deep insights into your contacts without going through complicated steps. Additionally, the tool even uses its integrations with Google+ and LinkedIn to pull in more data about your contacts. The tools help you identify pre-qualified leads and close more deals. 

HubSpot is built with contact and lead management tools as well. Using this tool, you can add company and contact records, track contact engagement, and automatically log sales activities. You can even customize, tag, and segment your contacts for more effective campaigns.

CRM features winner

With deep CRM features, both Pipedrive and HubSpot takes the lead in this area.


Pipedrive and HubSpot offer marketing automation features too. To complement these features are add-on tools such as integrated reporting and analytics tools.


Pipedrive is rather focused on sales management rather than marketing. Thus, it doesn’t really offer marketing automation features such as newsletters. Instead, you can integrate it with third-party apps to access these features. HubSpot on the other end offers an award-winning marketing automation feature. 

Using the tool, you will not only have access to curating email campaigns. You can enjoy additional features such as webhooks, lead scoring, and trigger-based notifications as well. Furthermore, the tool allows you to set up multistage workflows and automate your campaigns without needing any tech expertise. Its visual editor allows you to get more creative and decide what you want to include in your workflows.

Lead Scoring

Pipedrive offers sales lead generation features; however, it is limited to the sales window. To enjoy additional lead scoring features, you want to integrate the tool with third-party apps. HubSpot features an integrated HubSpot Score feature which helps to optimize your lead scoring.


Pipedrive offers adequate tracking – allowing you to track sent out emails, site activities, and sales communications. HubSpot features a unique HubSpot tracking code designated to each subscriber. It allows you to track overall activities including site visits, activities, and communications.


Pipedrive offers a pretty reasonable sales reporting function. Its interface offers both visual and metric data to help you understand your analytics. If this is not enough, the tool even integrates with apps such as Google Analytics to offer you more reporting options. 

HubSpot offers deep reporting and analytics features too – allowing you to tack both marketing and sales processes. Nonetheless, to enjoy even more features, you will have to upgrade to the app's Professional plan.

Platform Winner

With marketing features that match the depth of its sales features, HubSpot takes the lead in this area. This is not to say that you can’t integrate Pipedrive with other third-party features to enjoy the marketing and automation tools you need.

Email Marketing Features

Email marketing cannot be effective with poor deliverability and spam testing. Pipedrive and HubSpot do an impressive job at improving their deliverability rates.

Spam & Deliverability

Pipedrive offers dependable deliverability rates and executes the essential authentication options such as DKIM to ensure your emails are delivered to subscriber inboxes. On the site, you will also find numerous resources that offer guidance on how to improve your deliverability rates and keep your emails out of spam boxes. HubSpot is packed with anti-spam tools to help maintain its high deliverability rates. 

The platform is also known for its dedicated around-the-clock team which helps to maintain the high deliverability rates by scanning and screening allow the million-plus emails send out through the tool. Similar to Pipedrive, it offers countless resources to its users to offer guidance on how to improve deliverability and content so more subscribers can open up email campaigns and newsletters sent out to them. 

Deliverability Winner

With its dedicated team, HubSpot does a better job in ensuring high deliverability rates and lower spam.

Integrations & Extras

Pipedrive doesn't offer many native integrations (about 150+) - missing out on popular apps such as ActiveCampaign and MailerLite. However, it connects with integration tools such as Zapier. With the Zapier integration, the tool can connect with up to 500 different apps. 

HubSpot offers more than 650 native integrations with eCommerce, social media, analytics, email, and other apps. Some of the popular ones include Twitter, Gmail, WordPress, and Zapier. Using the app’s free plan, you will have access to nearly 40 app integrations whilst the number increases with higher paid plans.

Integrations Winner

With over 650+ native integrations – 40 or the free plan alone – HubSpot takes the lead.


Pipedrive offers a resource-rich knowledge base that gives you access to countless how-to guides, blog posts, and articles about the platform. Alternatively, you can access the Pipedrive community to ask direct questions and interact with other Pipedrive users and experts. 

Additionally, across all its plans, the tool offers live chat and email support. Live chat support is available around the clock in English, Portuguese, German, French, and Spanish languages. However, the German, French, and Spanish chat support are only available on weekdays from 9 am to 5 pm and 10 pm, respectively. 

HubSpot gives access to the HubSpot community for all its users to ask questions and find answers to common FAQs. The tool is also equipped with numerous self-help resources such as articles, guides, courses, and eBooks. If you want person-to-person support, you can access the live chat and email support. Premium plan users can also access phone support. Customer support for HubSpot is available in English, French, and Spanish. 

Support Winner

Both HubSpot and Pipedrive offer reasonable customer support – however, with 24/7 live chat help in 5 different languages, Pipedrive takes the lead.


Pipedrive offers a choice of four plans. The tool doesn’t offer any free plan but it has a 14-day free trial. Its plans include the Essential, Advanced, Professional, and Enterprise plans. The Essential plan costs $12.50 per month, the Advanced plan costs $24.90 per month, and the Professional plan costs $49.90 per month whilst the Enterprise plan costs $99 per month. 

HubSpot charges each hub individually. This means that if you want access to the marketing hub and the sales hub, for example, you have to pay for each hub separately. The platform comes with a choice of four plans across all the hubs - Free, Starter, Professional, and Enterprise plans. The Free plan covers up to 3 users and 1000 contacts. 

The Starter plan covers up to 2 users and 1,000 contacts for a minimum of $45 per month – however, it has more features than the free plan. Similarly, the higher plans such as the professional and Enterprise offer more advanced features. The Professional plan covers 5 users and a minimum of 2,000 contacts for a minimum of $800 per month whilst the Enterprise plan covers a minimum of 10 users and 10,000 contacts for a minimum of $3,200 per month. 

You can also curate your own plans for a personalized price package. Furthermore, the tool offers a special package for start ups and small businesses – with a minimum commitment of 1 year – you will only pay $50 per month and have basic access to all the hubs – i.e. Marketing, Sales, CMS, and Service.

PipedriveHubSpotPlansUsersPricing/USD per monthPlansUsers/ContactsPricing/USD per monthEssential1$12.50Free3/<1000$0Advanced1$24.90Starter2/1,000$45Professional1$49.90Professional5/2,000$800Enterprise1$99Enterprise10/10,000$3,200

Price Winner

Even with its costs covering a single user, Pipedrive still offers more reasonable pricing options.

Feature Comparison Table – Pipedrive Vs HubSpot

The Pipedrive vs HubSpot comparison offers a detailed overview of what each CRM tool offers. The comparison clearly proves that whilst both platforms are powerful CRM tools, they still hold vast distinctions across their features – with each being powerful in certain areas than the other. 

Whilst Pipedrive serves as an excellent sales pipeline tool for salespeople, HubSpot holds powerful sales and marketing automation capabilities. The table below helps to summarize the strengths that each tool offers as well. 

PipedriveHubSpotOverall Ease of Use 4.74.7CRM Features 4.94.9Platform4.44.9Email Marketing Features 4.64.7Integrations & Extras 4.44.8Support4.74.6Price4.84.54.644.73

Pipedrive Vs HubSpot – Which Is Better?

Clearly, the Pipedrive vs HubSpot comparison proves that each tool is curated for particular business needs. Thanks to its advanced sales management solutions, Pipedrive is a perfect option for sales teams that want to manage and get the most from their processes. 

Due to the relatively lower prices, Pipedrive is particularly ideal for small to medium-sized businesses. In fact, the pricing plans are so well designed to ensure you only pay for what you need – even for just a single user at any plan – making it even ideal for a team of 1 or 2.

HubSpot is a better solution for those looking for an all-around CRM tool. With separately designed hubs, it offers a full suite solution to businesses. Plus, it comes with generous features strengths such as deep integration and great marketing automation features, just to mention a few. However, its high costs may not be the best for small businesses. Nevertheless, you can opt for the tool’s special pricing for small businesses and start-ups.

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