When it comes to managing your ecommerce store, the Shopify app is a perfect option. However, your business processes can be cumbersome without proper tools that eliminate redundancies and unnecessary time consumption. With the Klaviyo Shopify plugin, you can achieve this improvement. 

The Klaviyo Shopify integration allows you to link your ecommerce store with your email marketing tool so you can have a one-stop solution to seamlessly manage all your business processes – from marketing to sales. 

However, unlike other sites, Klaviyo only allows a single integration on a single account. Therefore, the Shopify plugin comes in quite handy as it carries numerous functions that can optimize your business processes. 

Plus, with the Klaviyo Shopify plugin, you can still extend your work from anywhere as it allows you access from your android or iOS app. Yet, to fully enjoy this integration, you must first learn how to properly set up. This is exactly what you will learn to do today. In this brief, yet, detailed guide, we will share with you how to flawlessly execute a Klaviyo Shopify integration.

Key Klaviyo Features

To help optimize the functionality of the Klaviyo Shopify integration, the email marketing tool comes with a host of functional features. Some of the key features that one enjoys with this integration include contact sync, attribute mapping, single/double Opt-in confirmation, and tracking.

Contact Sync

To make it easy to manage your processes whilst also extracting key marketing data, the Klaviyo tool allows contact syncing. Amongst the functions you will be able to perform includes syncing your Shopify newsletter subscribers to a Klaviyo list. Furthermore, you will enjoy a 2-way syncing process with the two apps – keeping your subscriber data up to date on each end.

Attribute Mapping 

Using Klaviyo, you will enjoy Boolean attribute mapping support.  This feature comes in handy as it allows you access to automatic analysis of the subscriber's needs by presenting you with true or false data. Thus, using this feature, you will not only be able to know your ecommerce store position but, also be able to evaluate customer patterns as well.

Single/Double Opt-in confirmation 

To protect the user, Klaviyo offers a single and double opt-in confirmation option for the Shopify default forms. For the single opt-in, the new subscriber simply fills out the form on your site and they are automatically added to the subscriber contact list. 

With the double opt-in confirmation, in addition to filling out their form, the new subscriber must confirm their subscription before being added to the list via email and/or SMS – depending on their preferences. Only after the user confirms will they be added to the subscriber list. 

Tracking

Klaviyo is favored for its two popular web tracking features. These include activity tracking on the site when one visits your site and viewed product tracking when one visits a page on your ecommerce store – allowing you to collect data you can leverage during business analytics and marketing. Some of the collected data include viewed products, orders, activity duration, and abandoned carts, just to mention a few. 

Furthermore, the advanced web tracking does active on-site metrics – which automatically segments contacts based on engagement level and even triggers an automated flow email to people who browsed at certain times without purchasing. This automated flow of processes makes it easier to manage sales whilst simultaneously avoiding dropping the ball on marketing.

In fact, Klaviyo integrates a special active on site web tracking feature that you can activate when integrating the tool with Shopify. The snippet is installed with Klaviyo's on site JavaScript by simply ticking on the check box during the integration set up process. You can even manually do this set up in case you have already done your integration. 

How To Set Up The Integration 

Setting up your Klaviyo Shopify integration is super easy. In fact, you have a choice of two methods to do the integration. These include;

  • Adding the Shopify integration from the Klaviyo getting started wizard
  • Adding the Shopify integration from the Integrations tab in your Klaviyo account

Option 1

The first option works by adding the Shopify integration using the Klaviyo getting started wizard. This method generally works for new customers. This process is quite easy and normally comes with instructions within the wizard as it introduces you to the email marketing tool.

Option 2

The second option involves adding the integration from the Integrations tab in your Klaviyo account. This method works any time you wish to add the Klaviyo Shopify plugin. To perform this integration, follow the steps below;

  1. Log into your Klaviyo account and click on the integrations tab
  2. Click on the Shopify integration – you will be redirected to the Shopify Integrations settings page
  3. Paste your Shopify store URL and click connect to Shopify and you will have three more additional settings to complete;
  4. Setting 1 – gives you the option to check the box if you want to subscribe your customers that accept email marketing during check out on the Shopify default sign up form to a Klaviyo list.  You will select the list from a drop down menu.
  5. Setting 2 – gives you the option to check the box if you want to automatically add Klaviyo’s Active On Site tracking snippet. This is a recommended setting. If you don’t check the box, you can manually install the On site JavaScript on your own time.
  6. Setting 3 – allows you to sync several fields such as the first name, last name, and email marketing from Klaviyo to Shopify. 
  7. After completing the settings, click on connect to Shopify, and you will be redirected to your Shopify account
  8. Click on install app – this will prompt the syncing of your Shopify data with Klaviyo and then, redirect you back to your Klaviyo account
  9. A green success callout indicates that syncing is done and the integration is complete. 

Comparison with Other Shopify Integration 

Whilst Klaviyo offers seamless integration with your Shopify store, it is not the only email marketing tool to do so. You can find Klaviyo Shopify plugin alternatives from other email marketing tools as well. Amongst the top rated email marketing tools for Shopify integration include ActiveCampaign and Aweber. 

The main difference between the two tools and Klaviyo is that their integrations come for free at all stages. The Klaviyo Shopify integration on the other is only free for up to 250 contacts. From there on, you will begin to pay for the integration. For example, if you have 300 contacts, you will pay $20 per month, at 1,500 you will pay 445 per month and at 15,000 subscribers you will pay $350 per month.

The integration is missing an exit-intent opt-in form which you could get with Mailchunch for example. Check out the best exit and opt-in form for ecommerce.

Furthermore, Klaviyo does an excellent job at both email and SMS communications unlike the other two that focus on email communication.  For ActiveCampaign, the integration is available for free on the plus, professional, and enterprise plans. Similarly, Aweber offers free integration across all its paid plans. 

On ActiveCampaign, you can connect your Shopify store to your ActiveCampaign account with Shopify for ActiveCampaign integration. However, unlike Klaviyo's integration, ActiveCampaign offers one-way sync – activating actionable purchase and abandoned cart data directly from the store to your account for subscribers and guests. 

Aweber on the other end works similarly to Klaviyo. However, both two email marketing tools have one common limitation when compared to the Klaviyo Shopify integration. Unlike Klaviyo, the two don't offer the option to optimize active on site tracking. 

Conclusion 

The Klaviyo Shopify plugin makes your business processes even easier. The one advantage that comes with this integration is the ability to optimize active on site tracking to make features such as segmentation and even data collection more seamless – without having to lift a finger, literally. However, these are not all the automation capabilities you will enjoy with the Klaviyo integration. 

The ability to sync your Shopify sign up forms and add Klaviyo forms makes your entire business process even more synergized. Yet, as with any product, you should expect at least one drawback. With the Klaviyo Shopify integration, the drawback comes in the form of pricing. 

The marketing tool is quite forgiving for businesses that are just starting up in the platform or those that are small with no more than 250 contacts. However, if your ecommerce store racks up more than 250 subscribers, you expect to start paying for the integration, monthly. Nevertheless, with the features and perks you receive from this integration, it may as well be worth the expense. 

Yet, if the Klaviyo Shopify integration doesn’t work for you – you can always go for the alternatives. Sure, you will not enjoy the unique features you get from this integration - however, you will not have to worry about the monthly fees no matter the subscriber number you rack up.

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