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You are hiring for your email marketing team, Congrats! This means more and better emails to your subscribers. Which will lead to more revenue for your company.

How do you attract the best email marketing talent to help you achieve this? By crafting a great job description that will fully outline what you are looking for and what is in it for the candidate.

Here are some tips to create a good one.

What to include in your job post

  • Which level of experience a candidate would need in the domain
  • Will it be a one-person team owning email marketing or a full product team.
  • What platform did he or she work with
  • What will be the main mission
  • What process will someone need to follow to perform in this job
  • Perks for working with this company
  • Who the candidate will be working with

What you want to filter for

  • Will it be a specific part of email marketing or full program management?
  • Will this person be supported by other functions like design or content writing?
  • How much SQL knowledge do you require to pull lists?
  • Will this job oversee increasing email subscriptions?
  • Have they presented their numbers to leadership before?

Example

The Email Marketing Specialist Job Description that I was hired for at Airbnb in 2014.

About the job

Airbnb’s Online Marketing team is a team dedicated to connecting travelers and hosts together through world-class acquisition and retention efforts. Through rigorous technical discipline, daring hypotheses, “roll-up-your-sleeves” execution excellence, and a dyed-in-the-wool love of traveling the world and acquiring new experiences, the Online Marketing team strives to approach demand and supply acquisition in innovative and surprising ways.

Airbnb is looking for an Email Marketing Coordinator to join the family. You would facilitate the distribution of amazing assets such as our poignant videos, wonderful content and fantastic host engagement events around the world. The ideal candidate for this position will be quantitative, fun, motivated, detail-oriented, and excited about marketing within the travel space.

Responsibilities

  • Help build, optimize, and track email marketing campaigns for Airbnb globally
  • Collaborate with the local offices and various departments on a wide-range of projects
  • Support day-to-day tasks critical to the email marketing strategies for our traveler acquisition, host acquisition, re-engagement, retention, segmentation and merchandising (cross-sell, up-sell) campaigns
  • Communicate with internal stakeholders to develop, build, and test content for emails. Keep others informed and up-to-date; able to organize/prioritize

Requirements

The qualified candidate will have a minimum of 1 to 2 years experience in email marketing. Previous experience managing and creating email campaigns is preferred. Also required:

  • Must be fluent in English. Bonus if fluent in any European langauge. Working knowledge of ESPs, Responsys preferred
  • Highly proficient in HTML (experience coding for email preferred), Excel and SQL
  • Generate new ideas and copy for testing copy and subject lines
  • Excellent written and spoken communication skills
  • Fluency in multiple languages is a plus

Benefits

  • Travel perks on Airbnb
  • Competitive salaries
  • Vacation days & paid time off
  • Medical, dental, & vision insurance
  • Life & disability coverage
  • Apple equipment

Check out our guide to find the best email marketing jobs.

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