Constant Contact Shopify – How To Integrate The Email Marketing Platform With Your Shopify Store
Using the Constant Contact Shopify plugin integration, you can significantly increase customer engagement, and ultimately, enhance sales and revenue generation in your online store. With the Constant Contact and Shopify integration, you will be able to easily connect your online site to your email account, synch your contacts, insert products from your stores into your emails and even send segmented emails to significantly bring up sales.
In addition to its impressive integration features, Constant Contact is prized with additional contact management functionalities that otherwise accentuate your integration experience – even though it is not necessarily a CRM tool. Yet, the best part about connecting your site to the Constant Contact platform is that you will be able to significantly eliminate redundancies in your workflow – allowing you to cut allocate your time in other areas to increase sales.
To fully enjoy the perks of using the constant Contact Shopify plugin integration, we’ve compiled a detailed guide below – to walk you through executing the integration and making full use of the features.
Key ActiveCampaign Features
As mentioned above, Constant Contact Shopify integration is packed with features that improve your overall processes. Some of the key features that come with using the platform include contact sync, attribute mapping, single/double Opt-in confirmation, and tracking.
Constant Contact offers reliable constant syncing – allowing you to migrate your contacts from the Shopify store to your Constant Contact lists. This syncing happens daily. The Constant Contact Shopify integration offers two-way sync which lets you make edits to your Shopify contacts within the Constant Contact – the changes automatically back to Shopify. This process comes in extremely handy for automating your campaigns and even segmenting your processes.
With effective contact syncing, you will even enjoy easier segmentation. Shopify contacts (who consent to marketing) are uploaded into your constant contact account and segments them in a list – allowing you to target your customers based on their activity. Additionally, you can create custom segments based on your customer purchase activity.
Constant contact has reliable attribute mapping support. Thanks to this feature, you can easily monitor customer activity. Boolean attribute mapping gives you precise data on your customer habits based on yes and no answers.
Single/Double Opt-in confirmation
Constant Contact offers a choice of both single opt-in and double opt-in confirmation forms. With single opt-in confirmation forms, your prospective subscribers will only have to go through a single sign up step – i.e. filling out the form.
For the double opt-in confirmation, they have to go through two steps of signing up i.e. form filling and email or SMS confirmation. The latter option comes with a key advantage – a subscriber is only willing to go through the 2-step process if they are serious about your business. Therefore, whilst a double opt-in confirmation limits your subscriber list, it ensures you garner subscribers that are actually engaging and increase your sales and revenue generation.
Additionally, with subscribers that go through a double opt-in confirmation step, your campaigns are less likely to end up as spam. Furthermore, some countries even mandate ecommerce sites to have double opt-in confirmation forms rather than single opt-in forms.
Constant Contact offers impressive site tracking and sales reporting features to help you know how your store is performing. With the sales reporting, you can track the correlation between your email campaigns and Shopify sales – to exactly how impactful your campaigns are.
Constant Contact comes with an array of other advanced features that improve your store’s performance too. For one, the drag and drop email content design allows you to easily drop your products or services into your emails through a dedicated Shopify action block – delivering them to the right contacts.
Furthermore, Constant Contact allows you to pull in your Shopify store discount codes into your emails as well. In fact, you can even create multiple codes for sending targeted emails to different segmented lists.
Constant Contact is also built with advanced abandoned cart tracking – thus, you can set up automated abandoned cart reminder emails to help you recover lost revenue from customers who get to the shipping page but, never complete the purchase.
How To Set Up The Integration
Constant Contact can be seamlessly integrated with Shopify. However, this service is paid for. You can first try the 60-day free trial to see how it works out for your business. The free trial offers up to 100 unique contacts. After the free trial, you have a choice to try out three key plans. The lowest plan costs $20 per month and is called the Email plan.
This plan allows you to send unlimited email marketing campaigns, customize templates, tracking & reporting, automatic resent to non-openers, and ecommerce marketing. Alternatively, you can opt for the Email Plus plan which costs $45 per month. This plan comes with all the Email plan features along with advanced ecommerce marketing, customizable pop-up forms, automated welcome series, coupons, and dynamic content.
For the best offers, you can opt for the Pro plan which costs $195 per month. This plan comes with all the Email Plus features along with AI-driven email marketing automation, smart segments, subscription preferences, optimized campaigns, and marketplaces listing manager. In addition to a direct Constant Contact Shopify integration, you can connect your Shopify store with Constant connect through Combidesk.
This integration offers just the key features. These include contact synching of newsletter subscribers, storing relevant customer information in your Constant Contact account, and synchronizing customer data to your Constant Contact campaigns every 15 minutes. This service offers a 30-day free trial and after that, it charges a $5 per month fee.
To integrate Constant Contact account with your Shopify store the traditional way, follow the instructions below;
- Copy your Shopify store URL
- Go to your constant Contact account, log in, and click on the integrations tab
- On the All tab, click on the three dots on the Shopify block to open the menu and click Connect account
- Check the box to verify that you have permission to send emails to your Shopify contacts
- Paste your Shopify store’s URL into the field and click Connect shop – you should be all set
To integrate your Shopify store with your Constant Contact account, follow the steps below;
- Log into your Shopify store account and click on add app
- This will redirect you to your Constant Contact account login page
- Log in and allow Shopify Constant Contact access
- Follow instructions to confirm your settings and then, click on Finish install at the bottom of the page
Comparison With Other Shopify Integrations
Constant Contact Shopify integration is feature-rich – thus, allowing your business to thrive. The integration thrives in areas such as contact synching, segmentation, and even, sales reporting and site tracking. In addition to the features offered, the integration comes with a selection of plans to choose from – whether you want a direct integration or if you want to do it through Combidesk.
This design allows you to curate the integration features based on your business needs – ensuring you get all you need without overpaying. Whilst the Constant Contact Shopify integration does an excellent job when compared to its competitors, it still comes with its limitations. For example, when compared to ActiveCampaign, it is more expensive.
Constant Contact integration with Shopify is paid for whilst the ActiveCampaign integration with Shopify is free across all plans. In addition to the advanced email marketing feature ActiveCampaign offers, it is also packed with great CRM features that are included in the integration.
Nevertheless, ActiveCampaign doesn’t compare to Constant Contact’s deep contact synching, segmentation, tracking, and reporting abilities. MailChimp on the other end also integrates with Shopify. However, it doesn’t offer a native Shopify integration. Nonetheless, you can still enjoy the MailChimp Shopify integration for free or through a monthly subscription – based on the features you want. Again, each option offers a variety of features that your business can benefit from the most.
With the Constant Contact Shopify integration, you are guaranteed to enjoy a feature-rich experience. In fact, the integration covers all the necessary features that help to enhance the performance of your business – syncing, segmentation, email campaigns and automation, customization, tracking, and reporting.
Whilst Contact Constant is paid for, the availability of its different pricing plans prevent overspending by allowing you to only go for features your business needs. However, the Constant Contact integration for Shopify also comes with a generous free trial period – allowing you to gauge its performance and decide whether or not it works for you.
Whilst you can find cheaper alternatives to Constant Contact, you will still be limited in terms of the features. Yet, you may find features you need for your business. For example, if you need more CRM features for your store – ActiveCampaign is a better option.