If you want to integrate your Shopify store with a reliable email marketing solution – you can’t go wrong with the Campaign Monitor Shopify plugin. Campaign Monitor is designed with core email campaign features – allowing one to send a myriad of emails based on the needs of their store. The platform is built with a plethora of templates that allow you to choose the type of email you wish to send – whether it is a reminder, follow up, or notification.
To make the process friendly for the user, the platform is designed with a step by step process ensuring you never miss a beat during setup and even execution. In fact, the Campaign Monitor platform is what you need if you want to add a layer of dedicated email marketing to complement your Shopify store. With the email marketing tailored features it offers, the Campaign Monitor Shopify integration helps to significantly cut down redundancies in your workflows.
This, in turn, to create a one-stop solution where you can manage your online store and email marketing automation without incurring multiple costs. With the smooth workflows ad processes involved in the integration, even non-tech savvies can make the most of the systems without needing deep technological technology.
Nevertheless, to take full advantage of the integration, you want to learn more about what it offers and how to easily set it up. So below, we've shared a detailed guide on how to seamlessly integrate Campaign Monitor with your Shopify Store.
Key ActiveCampaign Features
The Campaign Monitor Shopify integration seamlessly connects your store to have a one-stop marketing and sales management stop. However, this is not all the integration. The integration comes with a series of features to complement the integration as well. These features include contact sync, attribute mapping, single/double Opt-in confirmation, and tracking.
When it comes to contact syncing, Campaign Monitor does an excellent job. Upon integrating, your Shopify data will automatically flow into your Campaign monitor list - allowing you to maintain an updated list on both ends. The contact syncing feature doesn't only come in handy in regular campaigns but also makes the segmentation process a breeze.
Integrating a Campaign Monitor attribute mapping support, you can easily track customer activity and execute campaigns and the workflows based on the analysis. With attribute mapping support, you can make full use of the campaigns and pre-built target segments. Additionally, the platform allows you to send campaigns such as newsletter signups, first time customers, and even automatically trigger campaigns based on customer behavior.
Single/Double Opt-in confirmation
The Campaign Monitor platform comes with a default single opt-in confirmation. However, it even comes with a double opt-in confirmation you can switch to at any time. Using the single opt-in confirmation, your customers only go through one layer of confirmation on the site - a simple sign up gets them on your list.
With the double opt-in confirmation, the customer has to go through two layers of confirmation - i.e. sign up forms and email confirmation. The double opt-in confirmation comes with the advantage of increasing customer engagement and ultimately, sales and revenue generation.
After all, for a customer to take their time to go through the 2-step confirmation - shows their seriousness about your site. Furthermore, some countries have a mandated double opt-in confirmation setting for sites, thus, this helps to suffice those requirements.
Campaign Monitor offers great site tracking as well. When integrated with your Shopify store, site tracking is activated. Site tracking monitors subscriber and guest visits on your site - allowing you to get a real time feel of how your site is doing. Similar to attributed mapping, site tracking doesn't only track customer activity; it gives actual numbers to help you make a decision.
How To Set Up The Integration
When it comes to the actual integration set up, the process is easy. The Campaign Monitor Shopify integration is available for free and can be connected by those using the multi-client edition of the direct edition (with no clients). Alternatively, you can execute the integration via Zapier - a web application that facilitates integrations.
To install Campaign Monitor Shopify integration through the Campaign Monitor page, follow the steps;
- Go to the Shopify integration page on the Campaign
- Monitor website
- Click on the Get it now button and you will be redirected to the install integration page
- Enter your Shopify store URL and click Next
- Log into your Shopify account, then click Next
- On the next page, click on Install unlisted app at the bottom of the page
- Follow the on-screen instructions and enter the information prompted
- Click Connect next to your account name and you will be redirected to the next page
- Click Select next to the subscriber list you want to sync customer data to
- The last page will have two options of syncing - to sync your customers automatically to the selected Campaign Monitor list when they make a purchase - click No, sync all. However, to only sync customers, who sign up to your newsletter through signup, click Yes.
Alternatively, you can opt for the Zapier integration for this process; you will need to sign up for a Zapier account and also have a Campaign monitor account and Shopify store. Zapier offers a 14-day free trial to test the platform and then, later on, you can choose a plan to use.
However, you must keep in mind that this integration route comes with limitations - allowing you to set up triggers instead. To integrate your Campaign Monitor account with your Shopify store, follow the steps below;
- Go to your Zapier account
- Authenticate Campaign Monitor+Shopify
- Pick one of the apps as a trigger to activate the automation
- Choose a resulting action from the other app
- Select the data you want to send from one app to the other
Comparison With Other Shopify Integrations
The Campaign Monitor Shopify Integration comes with many distinctions. The one key benefit that comes with the Campaign monitor Shopify integration is that it is free - no matter the plan you use. As with all other platforms, Campaign Monitor comes with unique features for your business that makes it stand out. In this case, Campaign Monitor is a perfect email marketing option for your Shopify store if you are looking for a platform for the best newsletter service.
Amongst its key features for the integration is the availability of four different styles of newsletter sign up forms that can be added to specific pages in your store or the entire site. This feature is complemented by a variety of workflows such as segmentation - targeting high spenders, first time buyers, and other types of customers.
ActiveCampaign and Aweber closely resemble the services offered by Campaign Monitor - thus, they are excellent alternatives. However, each comes with a slight variation. Sure, the Aweber platform is an excellent option - especially for a small business site - allowing you to automate easy follow up campaigns and newsletter delivery.
However, whilst Aweber Shopify integration is available for free - not all features will be enjoyed for free. It does offer considerably more features than just newsletter automation, but, you may have to pay for extra features. ActiveCampaign Shopify integration on the other end is similar to that of Campaign Monitor when it comes to the pricing - it is free - no matter the plan used.
However, ActiveCapaign offers a more rounded service. Designed to be both an email marketing and CRM platform, ActiveCampaign offers more features for the integration. For example, the CRM feature allows you to load customer activities to the CRM and track purchases through a pipeline.
The Campaign monitor Shopify integration is no doubt a perfect option if you want to enjoy more newsletter automations. With up to four different styles, the platform allows you to reach out to your customers from every angle to ensure maximum revenue generation. Yet, the platform also integrates additional features such as contact syncing and articulate tracking so you can make the most of the integration.
Their impressive segmentation ability on the other end allows them to send results yielding newsletter campaigns. Furthermore, the integration is available for free with any plan chosen - significantly cutting down your business costs so you can allocate your cash elsewhere. However, the integration comes with its own limitations as well. Compared to other platforms such as ActiveCampaign, the Campaign monitor doesn't offer as many features and automation possibilities.
As an email marketing and CRM platform, ActiveCampaign offers an even better all solution package for your store. Whilst Aweber Shopify integration offers extra features in addition to the newsletter automations - it is a more expensive option compared to Campaign Monitor Shopify integration which is available free of charge.