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Online and offline business are often relying on a suite of tools to run their activity. Connecting the dots between each of them is vital to keep the information up to date and always address the customer's needs best.

Zapier can connect to almost any tool, but when you choose your ESP, make sure that it has a Zapier integration and that it does what you need (Some ESP integration for Zapier are pretty basic, for example, they only offer to trigger on the creation of subscribers, not when it is updated...)

ActiveCampaign is an email marketing, marketing automation, and CRM tools focused on goal completion. It is perfectly integrated with Zapier which makes it a tool of choice. If you don't have an account yet, you can try ActiveCampaign for Free

Zapier is an online automation tool that connects your favorite apps, such as Gmail, Slack, Mailchimp, and more. You can connect two or more apps to automate repetitive tasks without coding or relying on developers to build the integration.

Combine both of these tools and you have great power.

The 3 Zaps your business needs

Zap: Import all Forms Results in ActiveCampaign

I hope you are asking your audience a lot of questions. If you don't, start now. This is the best way to learn and cater to their needs.

Once you start asking questions and at the same time: generate data points. You need to process and leverage this data. The best way to do it is to make it easy to understand by whoever is seeing this data point and making it accessible to all the tools you are using. In our example, we are taking answers from a Paperform into the ActiveCampaign contact details.

You can then reuse these data points in a workflow or a specific campaign. If you need to learn how to do this. Check out my free automation course.

Zap: Add Activity and Contact from ClickFunnels to ActiveCampaign

When a contact performs an activity in your sales funnel, you know about it thanks to technology and tracking. But this information is only helpful when pushed to the tool that will actually be leveraging this information.

So in our case, you can send an email, add a follow-up activity or just update a lead score in ActiveCampaign based on the ClickFunnels activity thanks to this Zap.

Zap: Add New Shopify customers (and data) to ActiveCampaign

If you own a Shopify store, you need to connect your ESP with your store in order to save the sales customer data that can be used later to segment your audience or re-engage with similar products.

Bonus Zap: Add Purchase Value from Stripe

Not everyone has a Shopify store to sell products. Therefore you can do a similar update to a contact's purchase value into ActiveCampaign based on the sales recorded in Stripe or any other payment or cart provider.

How to Connect ActiveCampaign with Zapier

  1. Connect ActiveCampaign to Zapier Go to and click Add Connection
  2. Search for the ActiveCampaign App
Add an ActiveCampaign Connection to Zapier
  1. Enter Your API Url and API Key
ActiveCampaign API Key For Zapier

  1. You'll find these in your ActiveCampaign account under My Settings.
  2. Click Continue and you are done.


This integration between ActiveCampaign and Zapier will allow you to connect all your tools together. You set this once and then only enjoy the benefits from automated data transfer from one place to the other.

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